Guides for people who run creator budgets.
Written for brands deciding whether, where and how much to spend on influencer marketing in India. No filler, no 101s.
Choosing an agency or platform
Best influencer marketing agencies in India: how to actually choose one
A buyer's guide to picking an influencer marketing agency in India: the four types of agency, the questions that expose a weak one, red flags in…
ChoosingHow to find influencers for your brand in India
Three ways brands find Instagram and YouTube influencers in India: DIY search, self-serve platforms and managed agencies. What each costs in time and…
ChoosingInfluencer marketing platform vs agency: which one should your brand use?
Self-serve influencer platforms versus managed agencies in India, compared on cost, time, quality control, compliance and reporting, with a simple…
ChoosingWhat a managed influencer campaign includes, from brief to report
Exactly what you get when an agency runs your influencer campaign in India: sourcing, vetting, contracts, briefs, approvals, posting schedule,…
Strategy
Hiring celebrity and high-end influencers in India: what it costs and how it works
What macro, mega and celebrity influencers charge in India, how to reach them through management, what a contract must cover (usage, exclusivity,…
StrategyMicro-influencer marketing in India: when 100 small creators beat one celebrity
Why micro and nano creators deliver the best cost per result for most Indian brands, how to run them at scale, what it costs, and the objectives…
Campaign formats
Regional-language influencer marketing in India: reach the buyers English creators miss
Why Hindi, Punjabi, Marathi, Tamil, Telugu, Bengali and other regional-language creators deliver cheaper reach and higher conversion for Indian…
FormatHow to hire UGC creators in India for your ads: costs, rights and briefs
What UGC creators are, how Indian brands use them for Meta and YouTube ad creative without posting on the creator's handle, what a UGC video costs,…
FormatStore visit influencer campaigns: how to turn local creators into footfall
How to run store, outlet, clinic and showroom visit campaigns with local creators in India: choosing by audience locality, scheduling, briefing,…
FormatAlways-on influencer programmes: why a monthly retainer beats one-off campaigns
How always-on creator programmes work for Indian brands: fixed monthly creator counts, rotating cities and niches, falling per-creator rates, one…
By industry
Influencer marketing for D2C brands in India: launch, scale, repeat
How Indian D2C brands use creators for launches, product seeding, UGC-fed ads and always-on programmes, with budgets by stage and the metrics that…
IndustryInfluencer marketing for restaurants, cafes and food brands in India
How restaurants, cafes, cloud kitchens and packaged food brands use food creators for footfall and orders: store-visit campaigns, launch waves, what…
IndustryBeauty and skincare influencer marketing in India: what actually converts
How beauty, skincare, haircare and personal care brands in India use creators: dermatologist and beauty creator mix, seeding at scale, tutorials over…
IndustryAutomotive influencer marketing in India: for dealers, accessories brands and service chains
How car and bike dealers, accessories brands, detailing studios, tyre and service chains use automotive creators in India: showroom visits, install…
IndustryHealthcare influencer marketing in India: for clinics, hospitals and health brands
How clinics, hospitals, diagnostics chains and health brands use doctor creators and patient-voice content in India, within medical advertising…
IndustryApp install and fintech influencer campaigns in India: what a good CPI looks like
How apps and fintech brands in India run creator campaigns for installs and sign-ups: creator types, UGC-led formats, tracking with deep links,…
IndustryReal estate influencer marketing in India: site visits, walkthroughs and qualified leads
How developers, brokers and co-living brands in India use property and lifestyle creators for launches, site-visit content and lead generation, with…
IndustryFashion influencer marketing in India: drops, lookbooks and regional reach
How fashion, footwear and accessories brands in India use creators for drops, festive seasons, try-on content and regional expansion, with budgets by…
By city
Influencer marketing in Delhi NCR: what works, what it costs, and who we shortlist
Influencer marketing agency in Delhi NCR (Delhi, Gurugram, Noida, Faridabad, Ghaziabad): local creator costs by tier, the categories that convert,…
CityInfluencer marketing in Mumbai: creators, costs and the categories that convert
Influencer marketing in Mumbai for brands: what Mumbai creators cost by tier, the food, fashion, beauty, real estate and entertainment scenes,…
CityInfluencer marketing in Bengaluru: tech, D2C, food and Kannada reach
Influencer marketing in Bengaluru for startups, D2C brands, restaurants and apps: creator costs by tier, the tech and startup creator scene,…
CityInfluencer marketing in Hyderabad: Telugu creators, food, fashion and real estate
Influencer marketing in Hyderabad for brands: creator costs by tier, the Telugu-language advantage across Telangana and Andhra Pradesh, the food and…
CityInfluencer marketing in Pune: Marathi creators, food, education and automotive
Influencer marketing in Pune for brands: creator costs by tier, Marathi-language reach, the food and cafe scene from Koregaon Park to Baner, student…
CityInfluencer marketing in Chandigarh: Punjabi creators for the Tricity and Punjab
Influencer marketing in Chandigarh, Mohali and Panchkula for brands: creator costs, the Punjabi-language advantage across Punjab and Haryana, the…