Influencer marketing that's hand-picked, measured and built to scale.
Spettro is an influencer marketing platform and agency in India. Ten creators for a cafe launch or five hundred across twelve languages for a national brand: one team, one dashboard, one report.
Built for the cafe down the road and the brand on every billboard.
Two ways to work with us. Same creator database, same vetting, same reporting. Different scale and speed.
For local businesses and D2C launches
Cafes, clinics, salons, showrooms, new products. Fast, fixed-scope and live within two weeks.
- 10 to 50 nano and micro creators in your city
- Barter, paid or store-visit formats
- Fixed price per creator, one invoice
- Campaigns start at about ₹1 lakh
For national brands and agencies
Hundreds of creators, multiple languages, macro and celebrity talent, and a dedicated team that runs it as a channel.
- 100 to 1,000 creators, phased by city and language
- Macro and celebrity creators handled directly with talent
- Always-on programmes with monthly reporting and one dashboard
- Custom-quoted, with white-label options for agencies
Every format of influencer marketing, one place.
Each solution has its own page with formats, deliverables and examples. Mix them in one programme.
Nano and micro at scale
Dozens to hundreds of creators in one city or across India. The highest engagement per rupee for launches and awareness.
Macro and celebrity creators
Top creators and celebrity talent for national reach. Negotiated directly, with usage rights and exclusivity handled.
Regional-language campaigns
Hindi, Punjabi, Marathi, Tamil, Telugu, Bengali and more. Briefs, creators and reporting in the language your market speaks.
UGC for paid ads
Creators shoot videos for your Meta and YouTube ads. Nothing is posted on their handle. Rights and raw files included.
Store and experience visits
Local creators visit your outlet, shoot on location and post. Scheduled so your team isn't overrun on a weekend.
Always-on programmes
A fixed number of creators every month, rotated across cities and niches, with one report and one invoice.
Agency service. Platform visibility.
You never chase a creator, but you always know where the campaign stands. Every programme runs on the Spettro dashboard, from shortlist to final report.
- Verified creator discoveryEvery profile checked by a person: audience location, 30-day engagement, comment quality, growth pattern.
- Shortlist and approval workflowApprove creators, then approve content, in one place. Swap anyone you don't like.
- Live reportingViews, reach, saves, comments and cost per view, per creator and in total, updated daily with insight screenshots attached.
- Contracts, payouts and complianceWe contract and pay every creator, handle TDS, and put ASCI disclosure on every post. You get one invoice.
| Beauty creator, Mumbai | Hindi | 92k followers | Live |
| Lifestyle creator, Pune | Marathi | 41k followers | Approved |
| Fashion creator, Chandigarh | Punjabi | 118k followers | Shooting |
| Skincare creator, Hyderabad | Telugu | 27k followers | Live |
From brief to live posts, with a date on every step.
The same process at 10 creators or 500. Larger programmes run in waves.
Send a brief
What you're promoting, where, to whom, and the budget range. Ten minutes on a form, or a call if you prefer.
Day 0Approve the shortlist
Vetted creators with a fixed fee each. Swap anyone. Once approved, we contract, brief and dispatch product.
Within 48 hoursApprove the content
Every reel and video comes to you before posting, with disclosure and claims already checked.
Days 5 to 12Go live and track
Posts go live on schedule. The dashboard updates daily and the final report lands within a week of the last post.
Day 14 onwardIndustries we run campaigns in.
Each industry page covers the creator types, formats and compliance rules that apply to it.
What campaigns look like when they're done.
Representative of typical programmes at each scale. Named case studies are published as clients approve them.
D2C skincare brand, six languages
- Creators
- 180 micro and mid
- Cost per view
- ₹0.21
- Languages
- 6
- Format
- Paid reels and UGC
Cafe opening, West Delhi
- Creators
- 12 nano and micro
- Comments
- 1,190
- Saves
- 6,840
- Format
- Store visits
Automotive accessories brand
- Creators
- 40 auto and travel
- Views
- 2.3M
- Platforms
- YouTube, Instagram
- Format
- Reviews and installs
Why brands move their creator budget to Spettro.
Five things a database can't give you and most agencies don't.
Vetted by a person
No bought followers, no engagement pods, no audiences in the wrong country.
Fixed before posting
Fee per creator is agreed before anyone shoots. No surprise invoices.
Content approved by you
Every piece comes to you first, disclosure and claims already checked.
One invoice, zero admin
We contract, pay and file TDS for every creator. Your finance team sees one line.
Numbers you can audit
Daily dashboard, insight screenshots on every post, final report in a week.
Creators: proper briefs, fixed fees, paid on time.
Joining is free. Set up a profile once and campaigns that match your niche, city and language come to you. You choose which to take.
- Fees agreed before you shoot, paid by bank transfer or UPI on the timeline stated in the brief
- Barter and paid work both count. Products dispatched before you're expected to post
- One written brief per campaign, with the disclosure to use, so nothing gets rejected after posting
- No exclusivity, no minimum posts, no fee to join or stay listed
What a profile needs
Five minutes, editable any time.
- Instagram or YouTube handle and city
- Niche: food, beauty, fashion, auto, fitness, parenting, home, tech, finance or travel
- Languages you create in
- A screenshot of your last 30 days of insights
- Your rate for a reel, and whether you're open to barter
Profiles are reviewed by a person within two working days. Verified creators get the badge and campaign matches first.
Guides for people who run creator budgets.
Plain answers to the questions brands ask before they spend.
Influencer marketing cost in India, by creator tier and format
What nano, micro, mid and macro creators actually charge, and what changes the number.
Micro-influencer campaigns: when 100 creators beat one celebrity
Awareness, footfall, installs and sales each favour a different mix.
Best influencer marketing agencies in India: how to choose
The questions to ask before you sign, and the answers that should worry you.
Questions brands ask before they start.
If yours isn't here, message us and a person replies within working hours.
How much does influencer marketing cost in India?
It depends on creator tier, format and volume. Local campaigns with 10 to 30 creators start at about ₹1 lakh. National programmes with hundreds of creators, regional languages or celebrity talent are custom-quoted. Indicative ranges by format are published on our pricing page, and every quote is fixed per creator before anything is posted.
How do you select creators?
Every creator is checked by a person before reaching a shortlist: audience location, engagement over the last 30 days, comment quality, follower-growth pattern and past brand work. Accounts with bought followers or engagement pods are rejected. For macro and celebrity talent we work directly with the creator or their management.
How fast can a campaign go live?
A shortlist arrives within 48 hours of a brief. Local campaigns typically go live within two weeks of shortlist approval. National programmes with 100 or more creators are phased, with the first wave live in three to four weeks.
Do you work with small businesses as well as national brands?
Yes. Launch campaigns are built for cafes, clinics, D2C launches and local retail with 10 to 50 creators. Scale programmes are built for national brands and agencies, with hundreds of creators, regional languages, macro talent and a dedicated team.
Which platforms, cities and languages do you cover?
Instagram and YouTube primarily, with creators across 25 or more Indian cities. Campaigns run in English, Hindi, Punjabi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, Malayalam, Odia and Assamese.
Is the content ASCI compliant and who handles creator payouts?
Every post carries the required disclosure as per ASCI influencer advertising guidelines, and regulated categories get claim guidelines in the brief. Spettro contracts and pays every creator, handles TDS and issues one invoice to the brand.
Send a brief today. See a vetted shortlist in 48 hours.
No commitment until you approve the creators and the fees.